The cost of keywords is determined by an auction process. Google’s Keyword Planner is also a useful tool for learning which keywords are likely to drive traffic to your website. Try searching words and phrases you think a customer would use and see what ads and search results they generate. To figure out which words are most relevant to your business, see which ones your competitors are using. Search ads are based on keywords: Words or phrases people use when looking for products, services or other information on the web. Once you learn how to use AdWords, and have a functioning ad campaign, you can easily set up an account with Bing, the second-place search engine. To create your ad, set up a Google AdWords account. Turner recommends starting with search ads on Google, where about 90% of online searches are conducted in Canada. Create an online advertising account and choose your keywords
If you change web agencies at some point down the road, you don’t want to be locked out of your analytics or lose your historical data.” 2. “Your web partner can do the set-up, but make sure you own the login credentials. Turner says it’s important to maintain control over access to this data. You can also learn where visitors are coming from, which pages they’re visiting, how long they’re staying, and if they are repeat visitors. If you don’t already have analytics in place, your tech manager or web agency can set it up for you.Īnalytics can tell you if your specific goals, such as increasing page views or number of sales, are being reached. To know if it’s working, you need to use software like Google Analytics to collect data about who is visiting your site.
The goal of online advertising is to drive people to your website, either to raise awareness of your business or convert traffic into leads or sales. Turner offers the following steps for creating successful PPC campaigns. Growth & Transition Capital financing solutions Kauffman Fellows Program Partial Scholarship Venture Capital Catalyst Initiative (VCCI)
Industrial, Clean and Energy Technology (ICE) Venture Fund